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1. Our product design process:

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To assist our customers to develop their design, our experience designer would work close with the engineering team in every stage of the designing activity. We begin our designing process with ideas generation from our customer. Theses include listening to customer, inviting them to discuss or share ideas. We will also generate idea from our sales team who directly deal with the customer would have good ideas about what customer like and do not like. Sometimes the knowledge and ideas from research and development would also help in order to solve particular problems.

Our professional designing team will conduct the Flexibility study as to evaluate the Flexibility, acceptability and vulnerability of the design. One fo the main activity at this stage is to conduct market research. These include description (e.g. which products design will reach that customer), explanation (e.g. perception, behavior, etc), evaluation (e.g. cost effectiveness) & prediction (e.g. trends or direction for future selling of that design).

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After the initial idea is form, we will proceed to design and development specification. These product specifications include manufacturing drawings, list of components required (e.g. Movement selection, case material, top ring, caseback and etc), Manufacturing process data, list of steps for manufacturing (e.g. Polishing angle, number of cutting on case surface, etc) and material specifications. Some elements are important in our design specification and we need to consider carefully before proceeding. They are the reliability, safety, aesthetics, maintainability, ergonomics and cost price of that product.

After the evaluation stage, we will conduct Value engineering (VE). This process can help us to reduce costs and prevent any unnecessary costs before producing the product. By performing VE screening, we can eliminate any costs that do not contribute to the value and performance of product. Eventually, we will improve competitive position and performance.

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2.Material processing technology:

We apply pertains techniques in process technology to help us in our daily manufacturing operation. These includes machines, equipment and device which help the operation transform the materials, production information and customers request in order to add value and fulfill the operation strategic objectives.

The Computer numerically controlled (CNC) machines is one of the major machinery in precision watch making. This machine perform metal cutting controlled by terminal computer. It takes data containing tool and path information and uses it to select tools and trace paths on a piece of stock material. This machine provides advantages by performing accurate and precise cutting and modifying the material. It can also handle repeatable and mundane tasks splendidly. As it is a fully computerize machine, it enhanced productivity through elimination of unnecessary operator error.

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3.Quality Checking & water resistance

During each individual process of production, we do quality checking for every components of the watch prior to assembly. Quality checking after assembly is being done both in China and in Hong Kong to ensure that the goods we deliver are in perfect conditions. The minimum waterproof testing of 5ATM (50 meters water resistant) is required even for watches marked as 3ATM. The highest waterproof level for our watches is 10ATM (100 Meters water resistant). We are proud to admit that we are especially confident with our watches' water resistance.

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