What is the difference between customized watches and niche brand watches?

More and more people choose to customize watches. First of all, it is because of the excellent performance-price ratio of customized watches. The biggest advantage that can impress people is that they can buy a watch with a price of a thousand yuan that is comparable to that of 10,000 yuan.

This advantage of customized watches will keep customized watches alive. For the same cost, the final retail price of brand watches is already N times the production cost due to operational reasons, but customized watches do not have this cost and concern. Just like some hand-customized leather goods and bags, they also have a very loyal user group. Secondly, society has become more diversified, and the voice of rational consumption is getting stronger and stronger. This can also be seen in the cosmetics industry. More and more domestic cosmetics brands appear on the market, and they are becoming more and more accepted by the market. It seems that more and more people are paying a premium as the "IQ tax", and some niche brands and customized watch brands are being accepted by more people.

The third is that the Internet allows more people with the same enthusiasts to gather together more easily. The production and processing of watches require a complete production supply chain. The design and development of watches also require a deep understanding of the market, watches, and watch structures. Coupled with the understanding that industrial production requires basic production quantities, the Internet community has opened up these three aspects, which is tantamount to giving a pair of wings to watch customization.

So what is the difference between customized watches and niche brand watches? Customized watches are generally initiated by a group of watch enthusiasts. A group of watch enthusiasts have a certain understanding of watches. They discuss and communicate together to come up with a specific watch plan, and then the watch enthusiasts organize the production. Niche-brand watches are stylized small-brand watches that are promoted and operated in small circles with the rise of the Internet. The similarity is that customized watches and niche brands are not large in scale, quantity, and style. The main differences are in the following ways:

The operation methods are different. The audience and customer groups of customized watches may have already participated in the development and design of the watch. Merchants will also launch a variety of color combinations, so even if the watch is already on the market later, watch lovers can still choose according to their own ideas. The combination of different accessories from customized watch merchants is relatively more engaging and playable. For niche brand watches, manufacturers first develop styles based on their own understanding of the market and then sell them through corresponding promotion. The customer base is partly different. The base of the custom watch customer base is currently mainly people who have a deep understanding of watches. They are called players in the industry. They have learned about certain crafts, materials, styles, and colors, and have become addicted to them. Not enough to detoxify. Moreover, niche brand watches are mainly targeted at people who like their own style. Styles are also different. All styles of niche brand watches have a relatively unified style and will not have a large span. However, customized watches are different. Merchants mainly look for styles in the bezel, which are generally popular models in the industry, such as diving and sports. , casual and formal styles are available. In fact, many customized watch merchants are already switching to niche brands. After all, the operation method and gameplay of customized watches are very limited. Unlike niche brands, there are still many expansion possibilities if they are well-run.